5 Truths About Independent Advisors

As Investment Advisor Representatives, we have a fiduciary duty to act in the best interest of our clients. This means we put our client’s needs ahead of ours, and we disclose both how we are compensated and whether or not any conflicts of interest might exist.

1. Get advice based on what's right for you. If the advice you're getting isn't all about you, it really isn't advice at all. Whether it's your retirement planning, tax situation, estate planning, or assets at multiple places, it's fundamentally important that your advisor truly understands you, your goals and your situation.  Keystone Financial Services, LLC is in a position to do that. We're entrepreneurs and we pride ourselves on strong personal interaction with our clients and dedication to your needs. We believe that independence is key to offering investment advice based on what's best for our clients.

2. Understand exactly what you're paying for.  Keystone Financial Services, LLC typically charges a fee based on a percentage of total assets managed. This has two advantages. One: The fee structure is simple and easy to understand, helping to avoid surprises. Two: Since this fee structure does not give your advisor an incentive to recommend one product over another, you can feel confident that your advisor is making recommendations based on what's best for your situation and your portfolio.

3. Get advice for your complex needs.  Keystone Financial Services, LLC can assist in providing services that address a variety of more complex investment needs that often arise when you accumulate significant wealth, such as a sale of a business, complicated tax situations, trusts and intergenerational issues.

4. Enjoy a one-on-one relationship.  With Keystone Financial Services, LLC , you'll enjoy a one-on-one relationship with a professional who shares a vested interest in your success. Our goal is to fit you with solutions that account for your personal needs and objectives-and that often takes regular, ongoing interactions. Because of our entrepreneurial business culture- the buck stops with us, so to speak and we have a strong sense of professional accountability to our clients.

5. Know that your money is with a secure financial institution.  Keystone Financial Services, LLC typically uses Schwab Institutional or other prominent institutional custodians for client’s accounts. Custodial responsibilities include holding and safeguarding our client's stocks, bonds, mutual funds and other assets. Important infrastructure services are also provided such as trade execution, confirmations and monthly brokerage statements. These support services help Keystone Financial Services, LLC focus on understanding your needs and providing the best advice possible.